Vintage Lingerie Brands: Odette Barsa

Odette Barsa had a talent for feminine design. She was a front runner in leading fashion trends and first started designing lingerie in the 1930’s. Odette was known for her integrity, quality, style and elegant fashions. She was even deemed “The First Lady of Madison Avenue” as quoted in “Intimate Apparel” magazine.


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Odette Barsa lingerie was luxurious, with imported embroideries and fabrics. She experimented with new lengths, and introduced the American market to the ballerina length which became popular in the 1950s.

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She was featured in many magazines including Life, Vogue and Harper’s Bazaar and sold at top retailers including Bonwit Teller and Bergdorf Goodman (Neiman Marcus). Some of the most elite designs were sold at boutiques in Beverly Hills but also at Neimans, Bullocks Wilshire and Saks 5th Ave. Her designs were often categorized as glamorous and represented what was called the original “Hollywood” Lifestyle. She designed through the 1960’s and her brand remained in production for over 40 years. Marge at AlwaysPlayingDressUp posted a great interview with her family where you can read more.

Buy Odette Barsa Vintage Lingerie


Coming from Pinterest? Buy the Odette Barsa Lingerie I’ve pinned here.